Celebrate English Tourism Week 2024

Pam

Pam

5 min read

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March 15-24, 2024 marks English Tourism Week, a celebration of the diverse, exciting, and vibrant tourism industry in England. Led by VisitEngland, this annual campaign highlights the exceptional quality and value of travel experiences waiting to be discovered across the country. The week-long campaign, dedicated to highlighting the exciting, diverse, and vibrant sector while raising awareness of the significant contribution English tourism makes to the UK economy.


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The Role of Tourism

English Tourism Week not only serves as a celebration but also as a crucial opportunity to spotlight the sector's impact on local economies and destinations. As a major contributor to the UK's economic landscape, tourism plays a pivotal role in supporting communities across the nation.

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The Mission

VisitEngland, at the forefront of this initiative, is committed to championing the tourism sector through political engagement. The goal is to enlighten political decision-makers, including MPs and ministers, about the vital role tourism plays in England and its various regions.

This year's slogan, "Supporting tourism, the heart of our communities," perfectly captures the essence of ETW, reminding us that tourism is an integral part of our social and economic fabric.

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This week serves a dual purpose

  1. Raising Awareness: By engaging with key stakeholders like MPs, ministers, and the media, English Tourism Week aims to demonstrate the significant economic and social impact the tourism industry has on England and individual regions. This helps ensure continued support and development policies that benefit the sector.

  2. Engaging the Public: The week acts as a springboard for the upcoming tourism season, encouraging businesses and destinations to connect with potential visitors. It serves as a perfect opportunity to:

    • Showcase the variety and quality of English tourism offerings: From historic cities and charming towns to breathtaking landscapes and unique cultural experiences, there's something for everyone in England.
    • Boost domestic travel: English Tourism Week encourages residents to explore their own backyard, discovering hidden gems and rediscovering the beauty of their home country.

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Why is ETW important?

  • Economic engine: English tourism contributes significantly to the UK economy, generating over £106 billion annually and supporting 2.6 million jobs. It's a crucial employer for young people and fosters innovation within the country.
  • Community cornerstone: ETW emphasizes the positive impact tourism has on local communities. It fosters cultural exchange, supports local businesses, and strengthens the heart of our towns and villages.

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What can you do?

  • Experience the magic: Visit local attractions, restaurants, and hotels, immersing yourself in the unique offerings of your community.
  • Share your story: Use the hashtag #EnglishTourismWeek to share your travel experiences and inspire others to explore England.
  • Support the cause: Engage with the online conversation, raise awareness about the importance of tourism, and celebrate the heart of your community!

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Exploring England by Train: A Sustainable and Scenic Journey

Embrace green travel and discover the beauty of England by train during ETW. Enjoy a sustainable and scenic journey that not only reduces your carbon footprint but also allows you to witness the picturesque landscapes that the country has to offer.

Benefits of Train Travel:

  • Sustainability: Traveling by train is an eco-friendly option, producing fewer carbon emissions compared to other modes of transportation. Reduce your environmental impact while enjoying a comfortable and convenient journey.
  • Scenic Routes: England boasts a network of scenic train routes that showcase the diverse landscapes, from rolling hills and charming villages to coastal views. Experience the beauty of the countryside right outside your window.
  • Efficiency: Forget about traffic jams and parking hassles – let the train take you there hassle-free.

Green Travel Tips:

  • Pack reusable essentials: Pack reusable water bottles, utensils, and bags to minimise single-use plastic during your journey. Embrace a sustainable travel lifestyle.
  • Explore on foot: Once you reach your destination, opt for walking or cycling to explore local attractions. Not only is it environmentally friendly, but it also allows you to immerse yourself in the culture of each location.
  • Support local: Engage in sustainable tourism by supporting local businesses, eateries, and accommodations that prioritise eco-friendly practices. Contribute to the well-being of the communities you visit.

Why Choose Train Travel for English Tourism Week:

  • Accessibility: Train stations are often conveniently located in city centers, providing easy access to popular tourist spots. Maximise your time exploring rather than commuting.
  • Comfort and Relaxation: Enjoy spacious seating, onboard amenities, and the freedom to move around. Make the journey part of your adventure, not just a means of transportation.
  • Cultural Immersion: Train travel offers the chance to interact with fellow passengers, adding a social aspect to your journey. Immerse yourself in the local culture and make memories along the way.

Tips for Your Train Adventure:

  • Consider purchasing a Railcard for discounted fares, especially if you plan on making multiple train journeys.

  • Book your tickets in advance, especially for popular routes and peak travel times.
  • Pack light and wear comfortable clothing for your train journey.
  • Download train timetables and ticketing apps for a smoother travel experience.


This English Tourism Week, let's explore responsibly and celebrate the heart of our communities through sustainable travel by train. Join the movement towards green tourism and create unforgettable experiences while caring for the environment.

Together, let's celebrate the value and diverse experiences that make English tourism truly special!

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